Posts

Leveraging the Longer Search Snippets of Google

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With Google’s recent announcement regarding the display of longer snippets or meta descriptions in search results, it could possibly bring a change in your SEO strategy. This also impacts the strategies for SEO, UAE similarly. The Need for Meta Descriptions Meta description is known to describe the content that is being featured in the webpage. The best way of writing it would be by including relevant keywords in order to attract users to click the link. As meta descriptions get displayed in the search results, the language used in it could be used for persuading consumers to click on the results. Rankings are indirectly influenced with the help of a high organic CTR or click-through-rate. Most of the time Google may display meta descriptions in search results, but may not happen all the time. Latest Snippet Length Changes Google made a decision to increase the earlier length recommendation in text snippet seen in regular organic results. Webmasters were able to ...

Finding a Balance Driven SEO Technique

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For a search marketer, having unlimited access to data can be both a blessing and a curse. Why? Because it is really easy to get soaked into the pool of unlimited data and this rarely benefits SEO professionals. This is the reason any digital marketing company Dubai uses tactics that help them to save themselves from an overload of data or information. If you have taken your SEO seriously, you need to make sure that you are tracking your efforts properly. It is highly necessary and you remember that proper data mining is the heart of good SEO. So, how to find a balance driven SEO technique? There are a few ways through which you can find a balance driven SEO technique. Here are those – Knowledge and Information – The very first thing you need to keep in mind is that knowledge and the right kind of information is very, very important. There are a lot of SEO professionals who get confused about these two and then end up being nowhere. This isn’t true that more informati...

6 Factors That Smart Digital Marketers Care About

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The digital world is crowded with the businesses, services, products, and personalities. And they all want to create a community around themselves. The digital marketing evolved and changed a lot with the evolution of new and advanced technologies. The experts at the  digital marketing company dubai  focus on the most critical aspects of the job in order to avoid clutter. The competition is the biggest reason why the experts in digital marketing are now focused on selected goals only. This way, they get to ensure the genuine and desired outcomes of the efforts. Here are all those factors that a smart digital marketer cares for: 1. The return on investment ROI is one of the most important factors that ensure the success of any marketing project. This is the reason why the marketers have shifted their focus from ranking or visibility to the return on investment. The ROI factors allow the businesses to design a set of goals according to their market reach and i...

A Guide to Handing Over the First SEO Project to Professionals

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Search engine optimization is the key to the existence of any website in the digital world. A website starts exists and become authoritative with the highly strategic SEO efforts. And that is why professionals are trusted with the job. The website owners look for the  best seo services Dubai  in order to obtain maximum ROI on the projects. However, there are multiple companies offering such services, which make it difficult to choose. Especially new website owners don’t know where to go and what to look for when selecting an SEO service provider. Hence, this post allows you have a complete guide in terms of handing over an SEO project to professionals. 1. Evaluate the company website One of the easiest ways to evaluate the effectiveness of the SEO company is by looking at their website. If their website has an impressive presence in the digital world, then, it is a good sign. It shows that the potential SEO partner has the knowledge of conducting t...

Top 3 Tips to Merge SEO and Content Marketing

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Content marketing and SEO certainly two different fields when it comes to promotion of business. All these days, people worked on them separately. Not many people knew that they both could be combined in order to make the process easier and more successful. The two will complement each other in a very convenient way. Yes, they can run as two separate campaigns, but you will be gaining more when they are rolled up into one. That is what each digital marketing company Dubai is doing nowadays. Here are some ways in which you can combine your SEO with your content marketing – Great content acceptable by Wikipedia – This cannot be emphasized enough, but you surely need create good content. Your content should be so unique that even Wikipedia should link it. And if Wikipedia links your content, then you have hit the jackpot. This is because Wikipedia can get you the traffic in minutes that you cannot get in many years. Also, the traffic that you get through Wikipedia is relevant....

Role of a good website in digital marketing

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Modern websites follow a relatively minimal approach to presenting content to a viewer on the web. This is done on purpose as a website cluttered with commercials and irrelevant content surrounding the valuable information isn’t going to keep the viewer interested. The saying of ‘quality over quantity’ takes precedence today more than ever. Modern site building companies like web development company in Dubai , stresses this thing in great detail to any client who use them to set up their website. So what exactly should your website do? To answer that we’ll need to look at a few different things, namely: What is your company based on? What type of visitors do you want to attract? Does your website need to compete with a rival? So, first and foremost, you’ll need to build the website around the product, aesthetically speaking. A good design will not only keep viewers in the site longer but easy accessibility will also mean that viewers will be tempted to browse oth...

What SEO Steps Are Necessary for Local Businesses in 2017?

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New SEO surveys have come out this year explaining the ranking factors for the local businesses. The traffic increase and the ability to rank better has become extremely important for the local businesses. However, it is important that your strategies are focused towards gaining local traffic. The experts of  SEO UAE   are there to help you out. According to the experts, every local business needs to re-establish the SEO strategy in order to meet the ROI desires on their investments. Here, in this article, some of the most valuable steps are provided that you need to include in your strategies. 1. Research keywords that can take you to the local market In order to stay focused towards the local market, it is important for you to re-design your keyword strategies. Even if you have been using the keyword research for a long time, this is important. Focusing your keyword research towards a certain market can allow you to increase the revenue by getting better vis...