Role of a good website in digital marketing

Modern websites follow a relatively minimal approach to presenting content to a viewer on the web. This is done on purpose as a website cluttered with commercials and irrelevant content surrounding the valuable information isn’t going to keep the viewer interested. The saying of ‘quality over quantity’ takes precedence today more than ever. Modern site building companies like web development company in Dubai, stresses this thing in great detail to any client who use them to set up their website.

So what exactly should your website do?
To answer that we’ll need to look at a few different things, namely:
  1. What is your company based on?
  2. What type of visitors do you want to attract?
  3. Does your website need to compete with a rival?
So, first and foremost, you’ll need to build the website around the product, aesthetically speaking. A good design will not only keep viewers in the site longer but easy accessibility will also mean that viewers will be tempted to browse other products in the catalogue.
Secondly, the goal of the website must be clear. Not only does it need to crater to the product but the people visiting the site must feel like they’re in the right place. Example, If your website is built around displaying the news about gaming, it needs to feature a gaming themed UI. That way, visitors will find it compelling enough to recommend it to other people.
And thirdly, if you have a rival website, it’s crucial that your content shouldn’t clash with the other. Generally speaking, if your website has better content than a competing website, then visitors will visit your site over the other most of the time.
Features of a good website:
  1. The UI should resemble the content
  2. The website mustn’t be too hard to navigate.
  3. The ads displayed mustn’t be intrusive.
  4. The website should comply with the latest norms of Google’s SEO.
  5. It should load faster and comply with the latest HTTPS and IPv6 protocols.
  6. Under any circumstances, any form of spam mustn’t be in the content.
  7. Clickbait’s should be kept at a minimum or not at all.
  8. The site must evolve with the changing design norms
These days, many firms outsource their websites to design firms that has dedicated designers to work on the UX of the site. This is generally a good move if you cannot maintain the site and need to work on the content. Companies like digital marketing Dubai, are very good examples of such firms that design your site with your specifications in mind. That being said it’s always recommended to have a dedicated team working on your site so you can have control over it but it won’t always be the case for many as it is a time and resource taxing activity.
Websites that are bootstrap template compatible are a welcome change since it makes changing the looks of the site a fairly simple process. Bootstrap templates are highly compatible with HTML5 web standard and give your site the functionality and security that you’d expect with a modern website.
   

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