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Showing posts from January, 2018

Leveraging the Longer Search Snippets of Google

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With Google’s recent announcement regarding the display of longer snippets or meta descriptions in search results, it could possibly bring a change in your SEO strategy. This also impacts the strategies for SEO, UAE similarly. The Need for Meta Descriptions Meta description is known to describe the content that is being featured in the webpage. The best way of writing it would be by including relevant keywords in order to attract users to click the link. As meta descriptions get displayed in the search results, the language used in it could be used for persuading consumers to click on the results. Rankings are indirectly influenced with the help of a high organic CTR or click-through-rate. Most of the time Google may display meta descriptions in search results, but may not happen all the time. Latest Snippet Length Changes Google made a decision to increase the earlier length recommendation in text snippet seen in regular organic results. Webmasters were able to

Finding a Balance Driven SEO Technique

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For a search marketer, having unlimited access to data can be both a blessing and a curse. Why? Because it is really easy to get soaked into the pool of unlimited data and this rarely benefits SEO professionals. This is the reason any digital marketing company Dubai uses tactics that help them to save themselves from an overload of data or information. If you have taken your SEO seriously, you need to make sure that you are tracking your efforts properly. It is highly necessary and you remember that proper data mining is the heart of good SEO. So, how to find a balance driven SEO technique? There are a few ways through which you can find a balance driven SEO technique. Here are those – Knowledge and Information – The very first thing you need to keep in mind is that knowledge and the right kind of information is very, very important. There are a lot of SEO professionals who get confused about these two and then end up being nowhere. This isn’t true that more informati