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Showing posts with the label google search snippets

Digital Marketing Company Consultancy: How does it Work?

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One of the most frequently asked questions we get here is how a digital marketing company Dubai consultancy works. We have received hundreds of requests for digital marketing consulting, which is wonderful, but many still do not know exactly how this consultancy works and what they will receive. Well, the goal of a digital marketing consultancy in general is to help understand the company's current digital presence and what needs to be done now to increase the number of visits to a website, and hence the number of leads or sales generated. This is our focus: increasing visits to our customer sites and thus increasing leads or sales generated (how digital marketing company Dubai manages to triple the number of visits to one of our customers' sites in 6 months). But how does a digital marketing consulting help bring more leads to your sites? Analysis of the current digital structure The first stage of a digital marketing consultancy is the revi...

Leveraging the Longer Search Snippets of Google

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With Google’s recent announcement regarding the display of longer snippets or meta descriptions in search results, it could possibly bring a change in your SEO strategy. This also impacts the strategies for SEO, UAE similarly. The Need for Meta Descriptions Meta description is known to describe the content that is being featured in the webpage. The best way of writing it would be by including relevant keywords in order to attract users to click the link. As meta descriptions get displayed in the search results, the language used in it could be used for persuading consumers to click on the results. Rankings are indirectly influenced with the help of a high organic CTR or click-through-rate. Most of the time Google may display meta descriptions in search results, but may not happen all the time. Latest Snippet Length Changes Google made a decision to increase the earlier length recommendation in text snippet seen in regular organic results. Webmasters were able to ...