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Digital Marketing Company Consultancy: How does it Work?

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One of the most frequently asked questions we get here is how a digital marketing company Dubai consultancy works. We have received hundreds of requests for digital marketing consulting, which is wonderful, but many still do not know exactly how this consultancy works and what they will receive. Well, the goal of a digital marketing consultancy in general is to help understand the company's current digital presence and what needs to be done now to increase the number of visits to a website, and hence the number of leads or sales generated. This is our focus: increasing visits to our customer sites and thus increasing leads or sales generated (how digital marketing company Dubai manages to triple the number of visits to one of our customers' sites in 6 months). But how does a digital marketing consulting help bring more leads to your sites? Analysis of the current digital structure The first stage of a digital marketing consultancy is the revi

The 6 Benefits Of SMS Marketing And How To Send An Effective Marketing Campaign

When was the last time you received an SMS? May be a long time, right?  Sure you could even remember which company sent it to you and what it said. What may seem negative is actually the reason why you should do SMS Marketing in UAE. It is one of the most direct marketing channels and less exploited by companies: be the first among your competitors to take advantage of it. You will have to stop and think about how you can communicate: what you want to say in the most direct and concise way possible in just 160 characters. A challenge! In this post we tell you the 6 benefits of SMS marketing and we give you our tips to get an effective campaign sent.  The 6 benefits of an SMS marketing campaign: 1. You can send an SMS campaign at a relatively cheap price SMS marketing services Dubai also allow you to sell: communicate offers to your potential customers, update shipping status and keep your present customers informed. 2. You can choose the sender and thus customize the

Leveraging the Longer Search Snippets of Google

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With Google’s recent announcement regarding the display of longer snippets or meta descriptions in search results, it could possibly bring a change in your SEO strategy. This also impacts the strategies for SEO, UAE similarly. The Need for Meta Descriptions Meta description is known to describe the content that is being featured in the webpage. The best way of writing it would be by including relevant keywords in order to attract users to click the link. As meta descriptions get displayed in the search results, the language used in it could be used for persuading consumers to click on the results. Rankings are indirectly influenced with the help of a high organic CTR or click-through-rate. Most of the time Google may display meta descriptions in search results, but may not happen all the time. Latest Snippet Length Changes Google made a decision to increase the earlier length recommendation in text snippet seen in regular organic results. Webmasters were able to

Finding a Balance Driven SEO Technique

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For a search marketer, having unlimited access to data can be both a blessing and a curse. Why? Because it is really easy to get soaked into the pool of unlimited data and this rarely benefits SEO professionals. This is the reason any digital marketing company Dubai uses tactics that help them to save themselves from an overload of data or information. If you have taken your SEO seriously, you need to make sure that you are tracking your efforts properly. It is highly necessary and you remember that proper data mining is the heart of good SEO. So, how to find a balance driven SEO technique? There are a few ways through which you can find a balance driven SEO technique. Here are those – Knowledge and Information – The very first thing you need to keep in mind is that knowledge and the right kind of information is very, very important. There are a lot of SEO professionals who get confused about these two and then end up being nowhere. This isn’t true that more informati

6 Factors That Smart Digital Marketers Care About

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The digital world is crowded with the businesses, services, products, and personalities. And they all want to create a community around themselves. The digital marketing evolved and changed a lot with the evolution of new and advanced technologies. The experts at the  digital marketing company dubai  focus on the most critical aspects of the job in order to avoid clutter. The competition is the biggest reason why the experts in digital marketing are now focused on selected goals only. This way, they get to ensure the genuine and desired outcomes of the efforts. Here are all those factors that a smart digital marketer cares for: 1. The return on investment ROI is one of the most important factors that ensure the success of any marketing project. This is the reason why the marketers have shifted their focus from ranking or visibility to the return on investment. The ROI factors allow the businesses to design a set of goals according to their market reach and invest accordin

A Guide to Handing Over the First SEO Project to Professionals

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Search engine optimization is the key to the existence of any website in the digital world. A website starts exists and become authoritative with the highly strategic SEO efforts. And that is why professionals are trusted with the job. The website owners look for the  best seo services Dubai  in order to obtain maximum ROI on the projects. However, there are multiple companies offering such services, which make it difficult to choose. Especially new website owners don’t know where to go and what to look for when selecting an SEO service provider. Hence, this post allows you have a complete guide in terms of handing over an SEO project to professionals. 1. Evaluate the company website One of the easiest ways to evaluate the effectiveness of the SEO company is by looking at their website. If their website has an impressive presence in the digital world, then, it is a good sign. It shows that the potential SEO partner has the knowledge of conducting the job. Hence, you shoul

Top 3 Tips to Merge SEO and Content Marketing

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Content marketing and SEO certainly two different fields when it comes to promotion of business. All these days, people worked on them separately. Not many people knew that they both could be combined in order to make the process easier and more successful. The two will complement each other in a very convenient way. Yes, they can run as two separate campaigns, but you will be gaining more when they are rolled up into one. That is what each digital marketing company Dubai is doing nowadays. Here are some ways in which you can combine your SEO with your content marketing – Great content acceptable by Wikipedia – This cannot be emphasized enough, but you surely need create good content. Your content should be so unique that even Wikipedia should link it. And if Wikipedia links your content, then you have hit the jackpot. This is because Wikipedia can get you the traffic in minutes that you cannot get in many years. Also, the traffic that you get through Wikipedia is relevant.