The 6 Benefits Of SMS Marketing And How To Send An Effective Marketing Campaign

When was the last time you received an SMS? May be a long time, right?  Sure you could even remember which company sent it to you and what it said. What may seem negative is actually the reason why you should do SMS Marketing in UAE. It is one of the most direct marketing channels and less exploited by companies: be the first among your competitors to take advantage of it.

You will have to stop and think about how you can communicate: what you want to say in the most direct and concise way possible in just 160 characters. A challenge! In this post we tell you the 6 benefits of SMS marketing and we give you our tips to get an effective campaign sent. 

The 6 benefits of an SMS marketing campaign:

1. You can send an SMS campaign at a relatively cheap price SMS marketing services Dubai also allow you to sell: communicate offers to your potential customers, update shipping status and keep your present customers informed.

2. You can choose the sender and thus customize the shipment. If you do email marketing with the same sender, you can put the same sender so that the recipient recognizes the name and knows directly who you are.

3. It is a direct channel and still little used by companies when communicating with customers. Most likely, your competition is not yet making SMS Marketing. Take advantage of the moment and be the first to sell thanks via SMS marketing services Dubai.

4. It has receiving ratio of around 98%: it ensures an almost-secure receiving instantly. Most likely, the recipient will read your SMS just out of curiosity, to see who sent it to them.

5. You can analyze the success of your SMS marketing services Dubai to see effectiveness. If it’s not a channel that convinces your potential and current customers, you will quickly notice. 

6. It has a multitude of uses and purposes: promotions, purchase confirmation, confirmation of an order, announcement of a new collection, remember a non-payment etc. 

Our tips for an effective SMS marketing campaign:

1. An important message and that it contributes to the recipient
If you do not have anything important to say: do not send an SMS. Make sure that what you have to say gives and matters.

2. Choose the moment and present yourself, just as important as the message
Even if you put the name of your company in the SENDER, remember it in the text of the message. Send the campaign from Monday to Friday at daytime to make sure you’re not bothering receivers.

3. It has to be short and concise, but with a nice tone.
You’ve to make a short and pleasant message. To do this you can add exclamation points or a simple hello that humanizes the message. Write important names in capital letters.

4. Choose the key words of your message
Take the 2 or 3 keywords and write a short message mentioning these words.

5. Always respect the wishes of the recipient
Make it possible to leave, just as if you were sending an email marketing campaign. Indicate for example that you can unsubscribe from the database if it sends you LOW.

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