Leveraging the Longer Search Snippets of Google

With Google’s recent announcement regarding the display of longer snippets or meta descriptions in search results, it could possibly bring a change in your SEO strategy. This also impacts the strategies for SEO, UAE similarly. The Need for Meta Descriptions Meta description is known to describe the content that is being featured in the webpage. The best way of writing it would be by including relevant keywords in order to attract users to click the link. As meta descriptions get displayed in the search results, the language used in it could be used for persuading consumers to click on the results. Rankings are indirectly influenced with the help of a high organic CTR or click-through-rate. Most of the time Google may display meta descriptions in search results, but may not happen all the time. Latest Snippet Length Changes Google made a decision to increase the earlier length recommendation in text snippet seen in regular organic results. Webmasters were able to ...